
DVD cover design for AAGRAFA. Digitalized from two videos from 1976 by Jose Luis de Miguel, professor of structures in Madrid Architecture School.
DVD DETAILS
Author: Jose Luis de Miguel
Year: 1976
Duration: Flexion (32min) | Obra (35 min)
A mask made out of an S and an O that represents the brand's work in cultural and artistic fields. The infinite symbol refers to the brands open approach to many different markets.
That was an ambitious project DBBP. Systematizing everything was fundamental to keep the project data organized and under control and so that the next DVDs would be authored with less effort. I did a step by step guide of the process to ensure that every detail was properly done in a way anyone could take that guide and follow it to make another disc. The beautiful illustrations by Akira Toriyama are used all over the menus.
After making the home commercial campaign of DUSTLIC, I decided it would be fun to try to do some international variations of the printed commercial. I did this Japanese one with the help of google translator, my apologies for the Japanese readers, I will try harder next time.To learn more visit: https://aaandnn.com/lab/grod/
We had to take something in this years design class and improve it, so I decided to take my new Ikea Lersta lamp and design a plastic cover for it to prevent dust from getting in when I put it looking upwards so that the light is not direct when I am reading. I name it DUSTLIC because is a piece of plastic that avoids dust. The project was explained with this printed ad campaign that would communicate the idea to potential consumers, because after all, what is the point of solving a problem just for yourself? If this problem affects to millions of owners of this lamp what better than make people know that this problem can be solved right now with DUSTLIC. I belive that the only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand them.To learn more visit: https://aaandnn.com/lab/grod/
This year the theme was "profitable city" and the goal was to maximize the profitability of a generic city. Our idea was to merge the colors of the city's infrastructures with the colors attributed to brands. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo.
That was one of the craziest workshop I have ever been in to. Our motto was: 'We have come to expertize and we don't care about results' With that mindset, failure was not an option. We came up with so many ideas, some crazy, some not so crazy; to develop later during the semester... and we had a great time. What else can we ask for?
The idea behind this logo is to make a simple yet a not common representation of a book as we kwon today, constructed with sheets of paper bound together. If the future of the book is hard to define, it's even harder to define what kind of documents or services will provide a library in the upcoming years so even the book is the main reason of being of the libraries, I decided to represent the book in a rather abstract way.
The idea behind this augmented version of the original ROYAL baking powder box is to create a metaphorical image of each card being a dose of leavening that can make something else grow or can grow by itself in something more than just an idea, thu becoming a real project. To transform those projects in reality we created a company and we name it AA&NN.
While we came up with something better we used a provisional design taken from ROYAL, a well know baking powder brand. We found it was inspiring thinking that this new company would be the leavening needed to make any idea grow into real projects. The logo was designed from the very beginning to be a temporary one and was used just for the first months of the company.
I worked with Miguel Beloqui on a T-shirt design for a Seven tournament. Seven is a modality of the game of Rugby where seven menbers play on each team, letting the players show off more than usual. We came up with a wordplay: exprime tu ju[e]go (squeeze your game) and then we look for a cool squeezer drawing on google.
I met Gonzalo a while ago and we have never had the chance to work on something together. He is always so busy working on multiple projects that he told me if I could record a short video for him with a brand new cell phone Nokia just presented. So this is it.
In the time of the competition, this whisky brand was releasing print commercials in magazines nationwide, with the theme 'Donde hay amigos' (Where there are friends). The contest consisted on following the campaign spirit and design with an image divided in two and a catch phrase. I came with this idea: In every party they call them QUEENS / Their friends know they are REPUBLICANS.
Intervention on a dwell in India. The proposal is a kind of a huge mechanical umbrella that is activated with the rain water and covers the visitors from the sun while it indicates the periods of rain.
I designed these prototypes in a design class with professors Aranguren + Gallegos. That semester they entrusted us with the work to get a material and give it a new use. The main idea was to create a membrane that would cover the user, that was foldable and transportable and that could be built using simple materials and folding operations.To learn more visit: https://aaandnn.com/lab/less-is-mor-gan/