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●GRAPHIC DESIGN● LEAVENING BOX




460mm x 340mm (folded 210mm x147mm x 30mm)
Photo and Digital image
Ink jet on cardboard



This box was created as a final presentation of a semester in the Madrid Architecture School (ETSAM). The box contained the A5 size sheets with the multiple ideas and project approaches that where generated during the course.  

The idea behind this 21x14,7x3cm augmented size version of the original ROYAL baking powder box is to create a metaphorical image of each sheet being a dose of leavening that can make something else grow or can grow by itself in something more than just an idea and become a real project. ANd to make those projects come true a company should be stablished so we name it AA&NN.