• +


210×147×30 mm (Folded: 460×340 mm )
Photo and Digital image
Ink jet on cardboard

Box created as a final presentation in Madrid Architecture School. The box collected the A5 size cards with the multiple ideas and project approaches that were generated during the semester.  
The idea behind this augmented  version of the original ROYAL baking powder box is to create a metaphorical image of each card being a dose of leavening that can make something else grow or can grow by itself in something more than just an idea, thu becoming a real project. To transform those projects in reality we created a company and we name it AA&NN.


Logo designed for the newly created company AA&NN, founded by brothers Aaron & Ioannes Busca
While we came up with something better we used a provisional design taken from ROYAL, a well know baking powder brand. We found it was inspiring thinking that this new company would be the leavening needed to make any idea grow into real projects. The logo was designed from the very beginning to be a temporary one and was used just for the first months of the company.