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460mm x 340mm (folded 210mm x147mm x 30mm)
Photo and Digital image
Ink jet on cardboard

This box was created as a final presentation of a semester in the Madrid Architecture School (ETSAM). The box contained the A5 size sheets with the multiple ideas and project approaches that were generated during the course.  

The idea behind this 21x14,7x3cm augmented size version of the original ROYAL baking powder box is to create a metaphorical image of each sheet being a dose of leavening that can make something else grow or can grow by itself in something more than just an idea and become a real project. To make those projects come true a company should be created so we name it AA&NN.


This logo was designed for the newly created company AA&NN, founded by brothers Aaron & Ioannes Busca

While we came up with something better we used a provisional design taken from ROYAL, a well know baking powder brand. We found it was inspiring thinking that this new company would be the leavening needed to make any idea grow into real projects. The logo was designed from the very beginning to be a temporary one and was used just for the first months of the company.