• +

●PRODUCT & GRAPHIC DESIGN● DUSTLIC (Japanese campaign)







297mm x 420mm
Digital Image
Ink jet printed in paper



Product and ad design for ETSAM Architecture School class.
After making the home commercial campaign of DUSTLIC, I decided it would be fun to try to do some international variations of the printed commercial. I did this Japanese one with the help of google translator, my apologies for the Japanese readers, I will try harder next time.

●PRODUCT & GRAPHIC DESIGN● DUSTLIC




297mm x 420mm
Digital Image
Ink jet printed in paper



Product and ad design for  ETSAM Architecture School class.
We had to take something in this years design class and improve it, so I decided to take my new Ikea Lersta lamp  and design a plastic cover for it  to prevent dust from getting in when I put it looking upwards so that the light is not direct when I am reading. I name it DUSTLIC because is a piece of plastic that avoids dust.  The project was explained with this printed ad campaign that would communicate the idea to potential consumers, because after all, what is the point of solving a problem just for yourself?  If this problem affects to millions of owners of this lamp what better than make people know that this problem  can be solved right now with DUSTLIC. I belive that the only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand them.

●GRAPHIC DESIGN● COLOR - SIKA CONTEST 2008






420mm x 597mm
Digital image
Ink jet printed paper over foam core board



This Panel conceptualized together with Beatriz del Castillo and his team mates was presented to the 2008 SIKA Architectural Competition  organized by SIKAThe panel was awarded with a mention.
This year the theme was "profitable city" the goal was to maximize the profitability of a generic city. The idea was to merge the colors existing within the city with the colors attributed to of brands an his logos. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo. So that was it.



●SHORT VIDEO● EXPERTIZACIÓN -TALLER DE MURCIA-



EXPERTIZACIÓN -TALLER DE MURCIA-
2008 | Color | Digital Video | 4:3 | Stereo | 3min 5s

Featuring:
Elena Alvarez, Enrique Bayarri, Miguel Beloqui, Silvia Echeverria
Ioannes Busca, Guillermo Fernandez & Raul Nieves
Edited by Ioannes Busca
Music Kiko Veneno 'SI tu, si yo'
Shot with Handycams in centro Párraga, Murcia
April 2008



Video developed together with Elena Alvarez, Enrique Bayarri, Miguel Beloqui, Silvia Echeverria, Guillermo Fernandez & Raul Nieves for in an architectural weekend workshop in Párraga Center, Murcia from April 9 to 12 with the Madrid Architecture School, ETSAM Experimental Projects Group and the visiting artists

That was one of the craziest workshop I have ever been in. Our motto was: 'We have come to expertize and we don't care about results' With that in mindset failure was not an option. We came up with so many ideas, some crazy some not so crazy, to develop later  in the semester...and we had a great time. What else can you ask?