●LOGO DESIGN● AHABI
Name and logo design for Ahabi, the publishing division of AA&NN Ltd.
The design of the Ahabi logo is reminiscent of what its name represents, "ahabi" means blueberry in basque, language spoken in the Basque Country where the company was founded.
●MODEL DESIGN● PLAZA ECOPOLIS
700×150×50 mm aprox.
Cardboard and plastic
Cardboard and plastic
I met Jose Luis Vallejo in Madrid Architecture School where I was studying at the time when he was teaching there. When the semester ended he offered me a one month internship in his office developing this model that later became a real building.To learn more visit: https://aaandnn.com/design/plaza-ecopolis/
●CONCEPT DESIGN● SIKA CONTEST ENTRY
1188×420 mm
Digital Image
Ink jet printed paper over foam core board
Digital Image
Ink jet printed paper over foam core board
This years rules were to create a temporary basement in the Caiman islands and put there all the politicians of the world so that they would fix the economical crisis that we were suffering... so for a utopian proposal what better than a hyper-realistic solution. Laura was from Vigo so we thought that the ship could be produced there creating lots of jobs in the area. Then it would go around the world picking up the politicians to finally settle down in the Caiman island we all together they would resolve all the worlds problems (?)...Then of course the ship woul be reused as a luxury transatlantic. We didn't have much time to createa a hyper-realistic looking drawing of a transatlantic so we just took an amazing drawing by Stephen Biesty from his Incredible Cross-Sections books and ripped it out. If we had won we would have send a check to Mr Biesty. But that, sadly, didn't happen.
●DVD DESIGN● ECOSISTEMA URBANO DVD
DVD design and authoring for Ecosistema Urbano's exhibition at II Biennial of the Canary Islands about Architecture, Art and Landscape. The exhibition took place from March 5th to May 3rd, 2009 in the Canary Islands in Spain.
I had a great time working with Iñigo Cornago creating the menus and introductory motion graphics for each of the ten videos collected in this DVD.Official Site: http://www.bienaldecanarias.org/
●LOGO DESIGN● MMOT
Logo and name design for a partnership to between AA&NN and I+D+Art for a touchscreen proposal for he actúa UPM, an entrepreneurial organization part of the university for the promotion of new ideas and projects.
MMOT stands for 'Madrid Malaga Oñati Touch', the first three are the places of residence of the driving forces behind the project and 'Touch' refers to the project that consisted on a touch screen interface and was developed entirely y Aaron Busca and designed externally by me. We were awarded with a mention for the project idea and receive some special classes on how to create a company but we where not able to collect enough money to continue its development so MMOT disappeared after a few months of its creation.To learn more about the device visit: https://aaandnn.com/lab/begigorri
●LOGO DESIGN● 9EUKT
Logo submitted to this year's College Sport Championship competition that took place in Euskadi.
The idea was to remake the classic Olympic rings with the championship acronym {IX. Euskadiko Unibertsitate Kirol Txapelketa}.
●DVD DESIGN● PICADO-DE BLAS ¿REDONDO?
DVD design of the lecture by architects Picado-De Blas recorded by AAGRAFA team in the Architecture School of Madrid.
DVD DETAILS
Publisher: AAGRAFA
Language: Spanish
●SHORT VIDEO● JAVIER SEGUÍ SUPER SIZE
JAVIER SEGUÍ SUPER SIZE
2008 | Color | Digital Video | 4:3 | Stereo | 1 min.
Featuring Atxu Amann and the ETSAM DAI 1 students
Photographed and edited by Ioannes Busca
shot with Sony Hi8 Handycam in ETSAM, Madrid
October 28, 2008
Video recorded for the DAI 1 (Drawing, Analysing and Ideation 1) class with professor Atxu Amann in the Madrid Architecture School, ETSAM.
Atxu Amann asked me to record this action that the first year architecture students in DAI 1 class have been preparing for many weeks as a tribute to Javier Seguí, professor in the Ideation Department that is retiring soon. The performance consisted in picking one of the many small drawings Javier usually draws in his notebooks and translate it in to a huge matrix of 8 by 8 DIN-A0 size boards and dance with them.
●SHORT VIDEO● Mrs. GOOGLE
Mrs. GOOGLE
2008 | Color | Digital Video | 4:3 | Stereo | Spanish | 55s
Starring Mrs. Google
concept & editing by Ioannes Busca
Recorded in Madrid
October 2008
Recorded in Madrid
October 2008
Video created for a workshop organized by Ecosistema Urbano architects in Matadero, Madrid where ideas and proposals to build a better city were discussed.
I thought it would be cool to confront the opinions of a randomly chosen woman's at the street with the first results given by google at the same time, at the same place.
●LOGO DESIGN● EYCA
The previous EYCA logo was Hercules with European stars around, so I thought it would be fun to simplify and just take a curly hair of his head as a logo.
●LOGO DESIGN● MUKIDE
Logo designed hand to hand with Aaron Busca for a competition organized by the Mondragon Universitys ex-alumny association. The logo was awarded the first price and is in used by the association ever since.
MuKide, the name of the association, means in basque 'Mondragon Universtity Friend' so the logo is a variation of the actual Mondragon University MU logo, and represents a hug, as if two good friends embrace each other with arms.
●DVD DESIGN● JOSE LUIS DE MIGUEL 'FLEXION + OBRA'
DVD cover design for AAGRAFA. Digitalized from two videos from 1976 by Jose Luis de Miguel, professor of structures in Madrid Architecture School.
DVD DETAILS
Author: Jose Luis de Miguel
Year: 1976
Duration: Flexion (32min) | Obra (35 min)
●LOGO DESIGN● SOLD OUT CONTEST
A mask made out of an S and an O that represents the brand's work in cultural and artistic fields. The infinite symbol refers to the brands open approach to many different markets.
●DVD DESIGN● DRAGON BALL -DBBP EDITION-
DVD menu design and authoring of DRAGON BALL by DBBP, a project that aims to recover the series with today quality standards and in Euskara , the language spoken in the Basque Country.
That was an ambitious project DBBP. Systematizing everything was fundamental to keep the project data organized and under control and so that the next DVDs would be authored with less effort. I did a step by step guide of the process to ensure that every detail was properly done in a way anyone could take that guide and follow it to make another disc. The beautiful illustrations by Akira Toriyama are used all over the menus.
●CONCEPT DESIGN● DUSTLIC (Japanese campaign)
297×420mm
Digital Image
Ink jet printed in paper
Digital Image
Ink jet printed in paper
After making the home commercial campaign of DUSTLIC, I decided it would be fun to try to do some international variations of the printed commercial. I did this Japanese one with the help of google translator, my apologies for the Japanese readers, I will try harder next time.To learn more visit: https://aaandnn.com/lab/grod/
●CONCEPT DESIGN● DUSTLIC
297×420mm
Digital Image
Ink jet printed in paper
Digital Image
Ink jet printed in paper
We had to take something in this years design class and improve it, so I decided to take my new Ikea Lersta lamp and design a plastic cover for it to prevent dust from getting in when I put it looking upwards so that the light is not direct when I am reading. I name it DUSTLIC because is a piece of plastic that avoids dust. The project was explained with this printed ad campaign that would communicate the idea to potential consumers, because after all, what is the point of solving a problem just for yourself? If this problem affects to millions of owners of this lamp what better than make people know that this problem can be solved right now with DUSTLIC. I belive that the only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand them.To learn more visit: https://aaandnn.com/lab/grod/
●CONCEPT DESIGN● COLOR - SIKA CONTEST 2008
420mm x 597mm
Digital image
Ink jet printed paper over foam core board
Digital image
Ink jet printed paper over foam core board
This year the theme was "profitable city" and the goal was to maximize the profitability of a generic city. Our idea was to merge the colors of the city's infrastructures with the colors attributed to brands. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo.
●SHORT VIDEO● EXPERTIZACIÓN -TALLER DE MURCIA-
EXPERTIZACIÓN -TALLER DE MURCIA-
2008 | Color | Digital Video | 4:3 | Stereo | 3min 5s
Featuring:
Elena Alvarez, Enrique Bayarri, Miguel Beloqui, Silvia Echeverria
Ioannes Busca, Guillermo Fernandez & Raul Nieves
Edited by Ioannes Busca
Music Kiko Veneno 'SI tu, si yo'
Shot with Handycams in centro Párraga, Murcia
April 2008
Edited by Ioannes Busca
Music Kiko Veneno 'SI tu, si yo'
Shot with Handycams in centro Párraga, Murcia
April 2008
Video created together with Elena Alvarez, Enrique Bayarri, Miguel Beloqui, Silvia Echeverria, Guillermo Fernandez & Raul Nieves for in an architectural weekend workshop in Párraga Center, Murcia from April 9 to 12 with the Madrid Architecture School's Experimental Projects Group and the visiting artists Yvonne Laurysen and Moritz Waldemeyer.
That was one of the craziest workshop I have ever been in to. Our motto was: 'We have come to expertize and we don't care about results' With that mindset, failure was not an option. We came up with so many ideas, some crazy, some not so crazy; to develop later during the semester... and we had a great time. What else can we ask for?
●LOGO DESIGN● ETSAM LIBRARY
Logo submitted to the ETSAM library logo competition. This design was awarded with the second price and therefore it was never used.
The idea behind this logo is to make a simple yet a not common representation of a book as we kwon today, constructed with sheets of paper bound together. If the future of the book is hard to define, it's even harder to define what kind of documents or services will provide a library in the upcoming years so even the book is the main reason of being of the libraries, I decided to represent the book in a rather abstract way.
●CONCEPT DESIGN● LEAVENING BOX
210×147×30 mm (Folded: 460×340 mm )
Photo and Digital image
Ink jet on cardboard
Photo and Digital image
Ink jet on cardboard
Box created as a final presentation in Madrid Architecture School. The box collected the A5 size cards with the multiple ideas and project approaches that were generated during the semester.
The idea behind this augmented version of the original ROYAL baking powder box is to create a metaphorical image of each card being a dose of leavening that can make something else grow or can grow by itself in something more than just an idea, thu becoming a real project. To transform those projects in reality we created a company and we name it AA&NN.
●LOGO DESIGN● AA&NN COMING SOON
Logo designed for the newly created company AA&NN, founded by brothers Aaron & Ioannes Busca
While we came up with something better we used a provisional design taken from ROYAL, a well know baking powder brand. We found it was inspiring thinking that this new company would be the leavening needed to make any idea grow into real projects. The logo was designed from the very beginning to be a temporary one and was used just for the first months of the company.
●COMIC● EDFRAMED predecessor
EDFRAMED predecessor
Drawn for an Architecture School Project on November 22, 2007.
1 page | B&W
Collected in the book:
●EDFRAMED 1
●DVD DESIGN● SOUTO DE MOURA
DVD DETAILS
●ILLUSTRATION● YO DONA
297mm x 420mm
Digital image
Ink jet printed paper over foam core board
Drawing submitted to 2007 YO DONA graphic design competition to raise awareness upon the violence against women in today's society.
Digital image
Ink jet printed paper over foam core board
●DVD DESIGN● XIII Music Festival in Toledo
DVD CREDITS:
La vida en el ataúd, La música de los muertos
Tomás Luis de Victoria, Officium defunctorum, La vida en el ataúd.
Director: Guillermo Bautista
Scene director: Ignacio García
Recording: Ricardo Santonja
Video editing and DVD authoring: Ioannes Busca
XIII Festival Internacional de Música Clásica de Toledo
Sábado 17 de junio de 2007 centro cultural Santa Fe
DVD authoring and menu design for the concert part of the XIII Music Festival in Toledo, directed by Guillermo Bautista and recorded by photographer Ricardo Santonja.
●T-SHIRT DESIGN● 'EXPRIME TU JU[E]GO'
T-shirt design for the XVII edition of SEVEN International tournament that takes place in madrid this summer.
I worked with Miguel Beloqui on a T-shirt design for a Seven tournament. Seven is a modality of the game of Rugby where seven menbers play on each team, letting the players show off more than usual. We came up with a wordplay: exprime tu ju[e]go (squeeze your game) and then we look for a cool squeezer drawing on google.
●DVD DESIGN● LECTURE: João Luis Carrilho da Graça
DVD cover design for the AAGRAFA of the lecture by João Luis Carrilho da Graça that took place in in Madrid Architecture School in April 25, 2007.
DVD DETAILS
Publisher: AAGRAFA
Format: 4:3
System: DVD PAL
System: DVD PAL
Language: Spanish
Running time: 100 min
●SHORT VIDEO● LUZ TECLEADA
LUZ TECLEADA
2007 | Color | Digital Video | 16:9 | Stereo | 3min 14s
Photographed & edited by Ioannes Busca
Shot with a Nokia phone in Madrid
March 2007
Video created for Gonzalo Pardo's Fresh Forward page profile.
I met Gonzalo a while ago and we have never had the chance to work on something together. He is always so busy working on multiple projects that he told me if I could record a short video for him with a brand new cell phone Nokia just presented. So this is it.
●DVD DESIGN● "LECCIONES EN LA ETSAM" DVD COLLECTION
DVD collection design for AAGRAFA of a series featuring master classes by professors from Madrid Architecture School that are retiring soon.
LECCIONES EN LA ETSAM vols. 1 to 5
DVD 1 | 2006-XI-2 | 120 min | Deposit number: V-675
Ricardo Aroca, Mecanica del sólido y sistemas estructurales
Ricardo Aroca, Mecanica del sólido y sistemas estructurales
DVD 3 | 2007-II-5 | 108 min | Deposit number: V-695
Paco Alonso, Lección inaugural de proyectos
DVD 4 | 2007-II-8 | 85 min | Deposit number: V-696
DVD 5 | 2007-II-14 | 99 min | Deposit number: V-697
Available in ETSAM library.
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