The idea was to remake the classic Olympic rings with the championship acronym {IX. Euskadiko Unibertsitate Kirol Txapelketa}.
Atxu Amann asked me to record this action that the first year architecture students in DAI 1 class have been preparing for many weeks as a tribute to Javier Seguí, professor in the Ideation Department that is retiring soon. The performance consisted in picking one of the many small drawings Javier usually draws in his notebooks and translate it in to a huge matrix of 8 by 8 DIN-A0 size boards and dance with them.
I thought it would be cool to confront the opinions of a randomly chosen woman's at the street with the first results given by google at the same time, at the same place.
The previous EYCA logo was Hercules with European stars around, so I thought it would be fun to simplify and just take a curly hair of his head as a logo.
MuKide, the name of the association, means in basque 'Mondragon Universtity Friend' so the logo is a variation of the actual Mondragon University MU logo, and represents a hug, as if two good friends embrace each other with arms.
A mask made out of an S and an O that represents the brand's work in cultural and artistic fields. The infinite symbol refers to the brands open approach to many different markets.
That was an ambitious project DBBP. Systematizing everything was fundamental to keep the project data organized and under control and so that the next DVDs would be authored with less effort. I did a step by step guide of the process to ensure that every detail was properly done in a way anyone could take that guide and follow it to make another disc. The beautiful illustrations by Akira Toriyama are used all over the menus.
After making the home commercial campaign of DUSTLIC, I decided it would be fun to try to do some international variations of the printed commercial. I did this Japanese one with the help of google translator, my apologies for the Japanese readers, I will try harder next time.To learn more visit: https://aaandnn.com/lab/grod/
We had to take something in this years design class and improve it, so I decided to take my new Ikea Lersta lamp and design a plastic cover for it to prevent dust from getting in when I put it looking upwards so that the light is not direct when I am reading. I name it DUSTLIC because is a piece of plastic that avoids dust. The project was explained with this printed ad campaign that would communicate the idea to potential consumers, because after all, what is the point of solving a problem just for yourself? If this problem affects to millions of owners of this lamp what better than make people know that this problem can be solved right now with DUSTLIC. I belive that the only way of reaching the attention of consumers is by commercial campaigns that explain the product in an easy way so that everyone can understand them.To learn more visit: https://aaandnn.com/lab/grod/
This year the theme was "profitable city" and the goal was to maximize the profitability of a generic city. Our idea was to merge the colors of the city's infrastructures with the colors attributed to brands. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo.
That was one of the craziest workshop I have ever been in to. Our motto was: 'We have come to expertize and we don't care about results' With that mindset, failure was not an option. We came up with so many ideas, some crazy, some not so crazy; to develop later during the semester... and we had a great time. What else can we ask for?
The idea behind this logo is to make a simple yet a not common representation of a book as we kwon today, constructed with sheets of paper bound together. If the future of the book is hard to define, it's even harder to define what kind of documents or services will provide a library in the upcoming years so even the book is the main reason of being of the libraries, I decided to represent the book in a rather abstract way.
