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●CONCEPT DESIGN● COLOR - SIKA CONTEST 2008




420mm x 597mm
Digital image
Ink jet printed paper over foam core board



Panel conceptualized together with Beatriz del Castillo and her team mates, presented to the 2008 SIKA Architectural Competition  organized by SIKAThe panel was awarded with a mention.
This year the theme was "profitable city" and the goal was to maximize the profitability of a generic city. Our idea was to merge the colors of the city's infrastructures with the colors attributed to brands. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo.