●CONCEPT DESIGN● COLOR - SIKA CONTEST 2008

420mm x 597mm
Digital image
Ink jet printed paper over foam core board

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Panel conceptualized together with Beatriz del Castillo and her team mates, presented to the 2008 SIKA Architectural Competition  organized by SIKA. The panel was awarded with a mention.

This year the theme was "profitable city" and the goal was to maximize the profitability of a generic city. Our idea was to merge the colors of the city's infrastructures with the colors attributed to brands. Coke is red, Orange is obviously orange and Caja Madrid has a green bear as a logo.